Generation Games

About us

The Generation Games organisation is a network of both young as well as experienced professionals, specialised in communication, creative concepts, design, events. We also work together with several organisations (e.g. in the field of sport, charity) that share our conviction regarding the importance of stimulating a healthy lifestyle for all ages, through this intergenerational sporting event.

Through this cooperative, cities organising an edition of the Generation Games receive all relevant advice and support (the actual organisation of each edition is the responsibility of a city, based on the concept of the event and guidelines that are provided).

The Generation Games event serves three purposes:3principles

Generation Games


You can download the Generation Games brochure, with all the information about organizing your own edition of the Generation Games.

First edition

The first edition of the Generation Games took place in Rotterdam, the Netherlands on 23 June 2012, the International Olympic Day. The result was a great atmosphere in the city with enthusiastic generation teams.

The three aspects of Olympism –friendship, respect and excellence- were demonstrated in the city centre. Famous athletes, including former Olympic medallists were present and gave exciting demonstrations. The event fitted in well with the ‘European Year for Active Aging and Solidarity between Generations 2012’.

Many parties contributed to the success of the event. Sport clubs, national sport associations, Dutch Olympic Committee*Dutch Sports Federation, schools, Universities, companies, many volunteers of all ages.


An inspiring intergenerational sporting event in your city. Connection people of all ages, having a great time with sport and play. In local communities around the world. That’s the Generation Games.

How does it work? It’s quite simple. The idea, the creative concept of the event is shared, simply passed on to other cities like a relay baton. With much flexibility: it’s up to cities themselves which elements they chose. Generations together in a city prepare and organize the event. Providing young talent the opportunity to gain relevant experience, and older generations to pass on their knowledge.

It’s easy to realize an edition in your city at low cost. Most important will be local coordination of the event and getting the local community involved. It could be the city government/municipality (sport, social affairs, events) taking the lead, or a local University, or the Sports for All organization in a city

Cities receive the creative format including many practical things.


For more information, please send us an email:

Involved parties


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